TOUR1001 Study Guide - Final Guide: Audio Tour
•Du Cros and McKercher (2015) argue that several strategies exist to
develop cultural heritage assets into cultural tourism attractions:
1. Building a primary attraction
3.i. tourismification of the extant yet previously undeveloped heritage
assets; 现存但尚未开发的遗产资产的旅游业
3.ii. building of purpose-built cultural or heritage theme-parks (more
likely from the private sector). 建设专门建造的文化或遗产主题公
园（更可能来自私营部门）
2. Packaging and bundling
a) Designing a cultural package together- two or more components
are provided to provide a more “complete” experience.
3. Clustering through the creation of tourism precincts
a) This could include- theatre, museum, historical and ethnic
districts.
b) Consumers receive a bundled experience
c) See a wider variety of options within a short period of time.
d) Might provide complementary attractions and experiences.
4. Developing linear tourism routes or heritage networks;
a) Save time and save money
b) Map
c) Interpretative guide
d) Pre-recorded audio-guide
5. Rebranding/creating a specific cultural tourism area or network;
6. Events
i. They will serve to concentrate a wide variety of activities into
a condensed time frame, creating a critical mass of
productions for tourism consumption.
find more resources at oneclass.com
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Document Summary
Du cros and mckercher (2015) argue that several strategies exist to develop cultural heritage assets into cultural tourism attractions, building a primary attraction. 3. i. tourismification of the extant yet previously undeveloped heritage assets; . See a wider variety of options within a short period of time: might provide complementary attractions and experiences, developing linear tourism routes or heritage networks; Save time and save money a: map c, pre-recorded audio-guide. Interpretative guide: rebranding/creating a specific cultural tourism area or network, events i.
