TOUR1001 Study Guide - Final Guide: Tourism, Human Nature, Nonverbal Communication
•Du Cros and McKercher (2015) argue that several strategies exist to
develop cultural heritage assets into cultural tourism attractions:
•Choose a destination. Illustrate and justify FIVE (5) options that can be
employed by a tourism provider to develop cultural tourism attractions in
that destination (10 marks).
1. Building a primary attraction 建立主要吸引力
2. Packaging and bundling 包装和捆绑
3. Clustering through the creation of tourism precincts 通过创建旅游
区进行聚类
4. Developing linear tourism routes or heritage networks 发展线性旅
游路线或遗址网络
5. Rebranding/creating a specific cultural tourism area or network 重
塑/创建特定的文化旅游区域或网络
6. Events 活动
•The Canadian Tourism Commission (2004) argues that creating
memorable experiences represents a key priority for cultural tourism
organisations.
•Choose a country of your choice and describe with examples the FIVE (5)
features of successful cultural tourism attractions as outlined by the
Canadian Tourism Commission. (2 marks each)
1. Tell a story- describe with a story- this will make a country come to life.
2. Make the experience come alive- make it alive and exciting (show how your
country can incorporate an enjoyable experience [e.g. people]
3. Make the experience participatory- show how your country can make
people participate in the activity [e.g. dancing/painting]
4. Focus on quality- show your country provides the best option for your
tourist
5. Make it relevant to the tourist- showcase how your country makes it
relevant to specific tourists)
•A country’s context can have major implications for a tourist when they
visit a country that they are not familiar with.
a) Define the difference between a high context and a low context
country (2 marks).
b) Describe through FOUR (4) examples how tourists will interact
differently with staff at a high context and a low context country (2
marks each).
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Document Summary
Du cros and mckercher (2015) argue that several strategies exist to develop cultural heritage assets into cultural tourism attractions: Choose a country of your choice and describe with examples the five (5) features of successful cultural tourism attractions as outlined by the. Tell a story- describe with a story- this will make a country come to life. 1: make the experience come alive- make it alive and exciting (show how your country can incorporate an enjoyable experience [e. g. people, make the experience participatory- show how your country can make. 4. people participate in the activity [e. g. dancing/painting] High context- subordinate tasks to relationships (e. g. friendships with businesses)/low context- separate job tasks from relationships. High context- view employer/employee relationship as humanistic/low context- people seen as replaceable. High context- emphasises collective initiative and decision- making/low context- emphasises individual initiative and decision making. High context- favours indirect reasoning/low context- prefers linear reasoning (2 marks each)
