MKTG2301 Study Guide - Final Guide: Customer Satisfaction, Profit Margin, Gross Profit
Document Summary
Customer delight is being able to consistently exceed the industry benchmarks for speed, quality or performance. Customer delight is measured in terms of the level of unsolicited repeat business and word of mouth referrals that the business receives. Tracking sales & profitability across product & market segments. Sales and profit margin for each product group. Sales and profit margin for each area or segment. What have been the sales and profit performances. Average gross profit over past 3 years. Average net profit over past 3 years. Gross profit contribution for each individual product each product group? (express as a % of total sales). Average annual growth performance for each product group. What have been the sales and profit margins for. Gross profit contribution for each individual each customer or market segment? customer or market segment (expressed as a. Average annual growth performance for each customer or market segment.
