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GMS 724 Chapter Notes - Chapter 7: Asean Free Trade Area, Preferential Trading Area, Most Favoured Nation

GMS 724 Chapter Notes - Chapter 9: Economic And Monetary Union Of The European Union, European Monetary System, Special Drawing Rights

GMS 724 Chapter Notes - Chapter 5: Neomercantilism, Absolute Advantage, Comparative Advantage

GMS 724 Chapter Notes - Chapter 2: Political Spectrum, Totalitarianism, Political Freedom

GMS 724 Chapter Notes - Chapter 8: Foreign Exchange Market, The Foreign Exchange, Money Market Fund

GMS 724 Chapter Notes - Chapter 10: Perfect Competition, Cost Leadership, Design Strategy

GMS 724 Chapter Notes - Chapter 14: Electronic Data Interchange, Total Quality Management, Six Sigma

GMS 724 Chapter Notes - Chapter 13: Magical Organization, Decision-Making, Chaebol

GMS 724 Chapter Notes - Chapter 1: International Business, Offshoring, Strategic Alliance

GMS 724 Chapter Notes - Chapter 6: Infant Industry Argument, Export Restriction, Tied Aid

GMS 724 Chapter Notes - Chapter 3: Economic Freedom, Planned Economy, State Capitalism

GMS 724 Chapter 11: Country Evaluation and Selection.docx

GMS 724 Chapter 12: Direct Investment and Collaborative Strategies.docx

MKT 504 Chapter 6: Planning Sales Dialogues and Presentations

MKT 504 Chapter 1: Overview of Personal Selling

MKT 504 Chapter Notes - Chapter 8: Sales Process Engineering, Sales

MKT 504 Chapter Notes - Chapter 2: Price Discrimination, Predatory Pricing, Internal Revenue Service

MKT 504 Chapter Notes - Chapter 9: Extranet, Relate, Asteroid Family

MKT 504 Chapter Notes - Chapter 7: Eye Contact

MKT 723 Chapter Notes - Chapter 3: Consumer Choice, Social Class, Brand Loyalty

MKT 723 Chapter Notes - Chapter 5: Customer Retention, Customer Satisfaction

MKT 723 Chapter Notes - Chapter 11: Servicescape, Differentiator, Nonverbal Communication

MKT 723 Chapter Notes - Chapter 8: Better Business Bureau, Service Recovery

MKT 723 Chapter Notes - Chapter 17-18: Pricing Strategies, Value-Based Pricing, Price Premium

MKT 723 Chapter Notes - Chapter 1: Gross Domestic Product, Cost Accounting

MKT 723 Chapter Notes - Chapter 6: Servqual, Services Marketing, Synectics

MKT 723 Chapter Notes - Chapter 9: Service Design, Andor Technology, Marketing Mix

MKT 723 Chapter Notes - Chapter 15: Shortage, Relate, Yield Management

MKT 723 Chapter 4: Customer Expectations of Service.docx

MKT 723 Chapter Notes - Chapter 16: Internal Communications, Direct Marketing, Sales Promotion

MKT 723 Chapter Notes - Chapter 2: Servicescape, Service Design, G2 Phase

MKT 723 Chapter Notes - Chapter 7: Customer Retention, Human Resource Management, Employee Retention

MKT 723 Chapter Notes - Chapter 12: Interactive Marketing, Services Marketing, Internal Communications

MKT 723 Chapter Notes - Chapter 10: Call Centre

MKT 723 Chapter Notes - Chapter 14: Financial Risk, Franchising

MKT 723 Chapter Notes - Chapter 13: Human Resources

MKT 730 Chapter Notes - Chapter 8: Value-Based Pricing, Profit Margin, Market Segmentation

MKT 730 Chapter Notes - Chapter 13: Niche Market, Customer Retention, New Product Development

MKT 730 Chapter Notes - Chapter 11: Pizza Hut, Taco Bell, Product Market

MKT 730 Chapter Notes - Chapter 4: Mass Collaboration, Crowdsourcing, Collective Intelligence