MKTG209 Study Guide - Final Guide: Overproduction, Opportunity Cost, Foreign Direct Investment
Document Summary
Motivations to internationalise: success in international markets requires substantial market development, market research and the ability to identify and directly adapt to foreign market factors, firms must also be able to endure setbacks, failures and stagnation. Proximity to customers & ports: a change agent is something that introduces a new product, idea or process into a culture other than their own. Export intermediaries: will purchase products and have greater control over the holistic sale of the product in comparison to agents, distributors also offer full marketing services, which allow the organisation of product lines. Agent: operate on a commission basis and do not physical handle goods. They simply act as a facilitator for sale. Involves selling goods to a firm, who in turn, sells them within a given market. Direct exporting: the firm takes direct responsibility for exporting and selling goods into a market other than their own.
