IMED2003 Study Guide - Midterm Guide: Guttman Scale, Likert Scale, Multiple Choice

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How to design an effective survey: establish your survey goals, ask yourself, why am i creating this survey, what do i hope to learn or accomplish? iii. iv. How will the data influence my decisions: create a dummy table", to ensure all objectives are being addressed, ensure all questions address objectives, consider data analysis before, during and after survey development, good questions, open-ended questions i. Open to a variety of responses (comment boxes: closed-ended questions i. Guttman scale: multiple choice, one response, multiple responses v. This refers to how well a piece of research or a scale/survey. Actually measures what it sets out to. Or how well it reflects the reality it claims to represent. 1) fluctuations in the person"s current mood. 3) measurement of the individuals on different days or in different places. ***these error may cancel out with large sample sizes.

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