BUSI 2204 Final: Chapter 09 Products, Brandi
14 Dec 2016
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Chapter 09 Products, Branding, and Packaging Decisions
1.
The basic problem-solving benefits that consumers are seeking are called the:
A.
augmented product.
B.
product mix.
C.
customer lifetime value.
D.
brand strategy.
E.
core customer value.
2.
The nonphysical attributes of the product, including product warranties, financing, product
support, and after-sale service are called the:
A.
augmented product.
B.
product mix.
C.
customer lifetime value.
D.
brand services.
E.
core customer value.
3.
A new car entered the market with great success. Positioned as a sports car with supercar
performance, it has shattered the lap times of the fastest cars in the world. Customers primarily
looking for speed and excitement are the target market. Speed and excitement constitute the:
A.
augmented product.
B.
product mix.
C.
customer lifetime value.
D.
brand.
E.
core customer value.
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4.
Joss bought a refrigerator. The refrigerator came with a warranty, free delivery, and free after-
sales service. The warranty, free delivery, and after-sales service constitute the:
A.
augmented product.
B.
product mix.
C.
customer lifetime value.
D.
brand quality.
E.
core customer value.
5.
The complete set of all products offered by a firm are called the:
A.
augmented product.
B.
product mix.
C.
customer lifetime value.
D.
brand equity.
E.
core customer value.
6.
Products and services used by people for their personal use are called:
A.
personal products.
B.
consumer products.
C.
private products.
D.
personalized products.
E.
consumable products.
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7.
When shopping for diamonds, buyers typically do a great deal of research on what they should be
looking for in a diamond as well as viewing different diamonds (loose or in settings) to choose the
one they want to buy. Diamonds are an example of a(n):
A.
shopping product.
B.
unsought product.
C.
extended product.
D.
specialty product.
E.
convenience product.
8.
Refrigerators and washing machines are examples of:
A.
shopping products.
B.
unsought products.
C.
extended products.
D.
specialty products.
E.
convenience products.
9.
A company markets a fairly wide variety of products that includes paper, food, household
cleaning supplies, medicine, cosmetics, and oral-care products. The products constitute the
company's:
A.
augmented product.
B.
product mix.
C.
customer lifetime value.
D.
brand quality.
E.
core customer value.
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Speed and excitement constitute the: augmented product, product mix, customer lifetime value, brand, core customer value, joss bought a refrigerator. The products constitute the company"s: augmented product, product mix, customer lifetime value, brand quality, core customer value, milk and eggs are inexpensive items that are frequently purchased. The apple logo is an example of a(n): augmented product, product mix, customer lifetime value, brand, core customer value, a company markets paper, food, household cleaning supplies, medicine, cosmetics, and oral- care products. This is an example of a: slogan, character, logo, brand name, jingle, a dairy farm launched a catchy new singing commercial. This is an example of: cobranding, brand equity, brand licensing, brand extension, brand dilution, cinderella is a store that designs high-end footwear for women, which is stylish, sophisticated, and exclusive. This is an example of: cobranding, brand equity, brand licensing, brand extension, brand dilution, fresh food offers fresh, high-quality foods.
