BUSI 2204 Study Guide - Final Guide: Logistics, Brand Management, Direct Market
14 Dec 2016
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Chapter 12 Marketing Channels: Distribution Strategy
1.
Distribution channels add value to customers because they:
A.
are the most important component of product promotions.
B.
conduct multiple quality reviews for the product.
C.
do not include external entities or vendors.
D.
get products to customers quickly and at low cost.
E.
are crucial only for technical offerings of products.
2.
Most U.S. companies pay listing fees to get shelf space in retail outlets. Which of the following
factors have contributed the most to the advent of listing fees?
A.
Retail business is negatively influenced by the economic slowdown.
B.
The Internet has emerged as a strong distribution channel.
C.
The number of retail chains have increased drastically.
D.
Many new products are being introduced each day.
E.
The importance given to product quality has strengthened.
3.
The institutions that transfer the ownership of and move goods from the point of production to the
point of consumption are called the:
A.
distribution channel.
B.
operational structure.
C.
production structure.
D.
marketing channel.
E.
procurement channel.
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4.
Firms that buy products from manufacturers and resell them to firms that sell products directly to
consumers are called:
A.
warehouses.
B.
promoters.
C.
dealers.
D.
retailers.
E.
wholesalers.
5.
RS Associates is a firm that is engaged in buying, taking title to, and physically handling goods.
The firm also resells the goods. RS Associates is an example of a:
A.
wholesaler.
B.
promoter.
C.
dealer.
D.
retailer.
E.
warehouse.
6.
FSX sells office furniture. The firm procures merchandise from different manufacturers in Canada
and sells it to smaller sellers in Lethbridge. FSX is an example of a:
A.
warehouse.
B.
promoter.
C.
dealer.
D.
retailer.
E.
wholesaler.
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find more resources at oneclass.com
7.
Firms that sell products directly to consumers are called:
A.
promoters.
B.
retailers.
C.
distributors.
D.
warehouses.
E.
intermediaries.
8.
Subexo Stores is a small firm that sells its products directly to consumers. The company stores
many brands of consumer goods and other low-value items. Subexo Stores is best referred to as
a(n):
A.
organizer.
B.
retailer.
C.
warehouse.
D.
distributor.
E.
wholesaler.
9.
Arbex Stores is located in Prince Albert, a city in Saskatchewan. The store displays different
types of home furniture and most of the store's business comes from individual consumers. The
firm displays products of many manufacturers. Arbex Stores is best referred to as a(n):
A.
organizer.
B.
distributor.
C.
retailer.
D.
warehouse.
E.
wholesaler.
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Rs associates is an example of a: wholesaler, promoter, dealer, retailer, warehouse, fsx sells office furniture. The firm procures merchandise from different manufacturers in canada and sells it to smaller sellers in lethbridge. Fsx is an example of a: warehouse, promoter, dealer, retailer, wholesaler, firms that sell products directly to consumers are called, promoters, retailers, distributors, warehouses, intermediaries, subexo stores is a small firm that sells its products directly to consumers. Subexo stores is best referred to as a(n): organizer, retailer, warehouse, distributor, wholesaler, arbex stores is located in prince albert, a city in saskatchewan. Arbex stores is best referred to as a(n): organizer, distributor, retailer, warehouse, wholesaler, charles cycles is the largest seller of rober bicycles in manitoba. The firm ships products directly from rober"s manufacturing plant and sells the products to smaller firms across manitoba. _____ function of retailers: facilitating, logistical, transactional, informational, distributive, sober inc. is a manufacturer of high-definition televisions.
