[COMS 4505] - Midterm Exam Guide - Comprehensive Notes for the exam (26 pages long!)

• School: Carleton University
• Department: Communication and Media Studies
• Course: COMS 4505
• Professor: Howard Fremeth

Document Summary

Introduction to writing and recognizing an effective speech. Before you can start writing effectively, you need to know what goes into effective communication and how to identify it. Every speech has a value proposition (cid:862)your ele(cid:448)ator pit(cid:272)h(cid:863) sharing the goal of the speech, and making that obvious throughout the speech to sell yourself/your organization. Your value proposition always has a dig at your competition. You want to make hints at things and then make it obvious, and then pull it all together in the end. You need to be succinct, clear, to the point, but you can also play with what people already know. Liberate your pronouns (cid:862)i(cid:863), (cid:862)you(cid:863), (cid:862)(cid:373)y(cid:863), (cid:862)his(cid:863), (cid:862)(cid:449)e(cid:863) to pull the audience in and to connect with the audience. Thi(cid:374)k of (cid:1006) or (cid:1007) spe(cid:272)ifi(cid:272) i(cid:374)sta(cid:374)(cid:272)es, (cid:449)hether it"s the style or the words being said that help or hinder that: positive traits about obama in the opening of her speech as a means to compare.