COMM 3303 Study Guide - Midterm Guide: Social Marketing, Shared Decision-Making In Medicine, Marketing Mix

• School: Carleton University
• Department: Communication Studies
• Course: COMM 3303
• Professor: Joseph Boughner

Document Summary

Social markeing is an approach used to develop aciviies aimed at changing or maintaining a speciic behaviour for the beneit of an individual or society. Social markeing is about (1) inluencing behaviours, (2) using a planning process that applies markeing techniques (3) focusing on priority targets audiences and (4) delivering a posiive beneit for individuals and society. The 10 steps to developing a social markeing plan (1) social issue, background, purpose and focus (2) situaional analysis (3) target audience (4) Behaviour objecives and target goals (5) barriers, beneits and moivators, (6) posiioning statement (7) markeing mix strategies the 4 ps (8) plan for monitoring evaluaion (9) budget (10) implementaion plan. Week 2 context, stakeholders and the environment. What caused the problem, were there implicaions of not taking acion. Deine your purpose: what is going on in the sector right now, who are the key players, stakeholders places or people who are going to either help or challenge your campaign.