COMS 240 Study Guide - Final Guide: Louis Althusser, False Consciousness, Nancy Fraser

• School: Concordia University
• Department: Comm. Studies
• Course: COMS 240
• Professor: Peter Van Wyck

Document Summary

Ter(cid:373) (cid:272)oi(cid:374)ed (cid:271)(cid:455) ola(cid:374)d barthes i(cid:374) his essa(cid:455) e(cid:374)titled, (cid:862)the hetori(cid:272) of the i(cid:373)age(cid:863). It is one of two terms he deploys to describe the possible relations between text and image, in this case and advertising image. A(cid:374)(cid:272)horage des(cid:272)ri(cid:271)es the (cid:449)a(cid:455) that (cid:272)aptio(cid:374)s, a(cid:374)d other te(cid:454)ts, (cid:449)he(cid:374) coupled with a photographic image, anchor, or arrest the polysemic tendencies of the photograph. In either words, photographic images are very more susceptible to multiple i(cid:374)terpretatio(cid:374)s (cid:894)i. e (cid:272)o(cid:374)(cid:374)otatio(cid:374)s(cid:895). With a(cid:374)(cid:272)horage, the i(cid:373)age is sta(cid:271)ilized i(cid:374)to a si(cid:374)gle (cid:858)or (cid:374)arro(cid:449)er ra(cid:374)ge of meaning). The aura is a ter(cid:373) (cid:272)oi(cid:374)ed (cid:271)(cid:455) walte be(cid:374)ja(cid:373)i(cid:374) i(cid:374) his essa(cid:455) e(cid:374)titled (cid:862)the work of art in the age of its. It is o(cid:374)e o(cid:374)e the ter(cid:373) used to talk a(cid:271)out the fa(cid:272)t that mechanical reproduction destroys the idea that art has a unique existence or history in time and space. The aura refers to a tradition or a cult value.