COMM 212 Final: Comm 212 Chapter Summaries for Entire Book

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Document Summary

Soft skill- one of the social and self management behaviors that help people take action. Hard skill- the know-how, tools, and techniques that equip people to work in a professional capacity. Our country is on the cusp of an advanced technology revolution. This transformation encompasses a changeover to: a knowledge based internet, adoption of revolutionary information and communication technologies (icts, new team-based work environments, with flattened hierarchies, more diverse employee base, highly competitive global markets. Todays economy is in the age of information, and is knowledge based. Knowledge workers make and sell an idea based product: e. g. software, consulting. Advantage of knowledge based ideas is that their value can rapidly grow as the global market expands. Hierarchies may be flattened as companies strive for cost- savings, efficiency, competitiveness, and sustainability. The democratization of the workplace make shorter communication chains, there every individual must be a skilled communicator.

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