COMM 223 Study Guide - Final Guide: Marketing Mix, Customer Relationship Management, North American Free Trade Agreement
31 Jan 2015
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Stage 1: understanding global marketing environment: the international trade system. Tariff, quota, embargo, exchange controls, non-tariff trade barriers (definitions for mcq!!!) Quota: limit on number of import products for a certain product category. Embargo: complete ban on certain product category (not allowed to import at all) Exchange controls: government determines foreign exchange rate. Non-tariff trade barriers: settings high product standards for imports. Subsistence: majority of people engage in simple agriculture. Raw-material-exporting: rich in one or more natural resources, much of revenue comes from exporting resources (chile, zaire, saudi arabia) Industrializing: manufacturing accounts for 10 to 20 percent of economy. Industrial: major exporters of manufactured goods and investment funds: regional free trade zones: eu, nafta, apec, mercosur, economic environment, four types of economies, subsistence economies: heavily rely on agriculture products, raw-material-exporting economies: major exporter of raw materials. Industrializing economies: about 20%-30% of entire industry related to manufacturing. Stage 3: deciding how to enter the market (important topic)
