COMM 320 Study Guide - Final Guide: Takers, Digital Photography, Patent
Document Summary
Belief that business will positively influence people"s lives. Ability to persevere through setbacks and failures, regardless if 1st or 100th time doing it. Fashion a solid business idea into a viable business. Fact: entrepreneurs are born, not made, entrepreneurs are gamblers. Function of environment, life experiences, and personal choices. High achievers with high goals associated to risk taking. Jobs are less structured face more uncertainties: entrepreneurs are motivated primarily by money. Rarely reason they start a new firm: entrepreneurs should be young and energetic. Investors focus on experience, maturity, reputation and track record: entrepreneurs love the spotlight. Some are flamboyant; majority do not attract public attention. Provides owner similar income level to what would be earned in conventional job. Provides owner opportunity to pursue particular lifestyle and make a living at it. Bring new products/services to market by creating/seizing opportunities regardless of current resources. Job creation small business create majority of new jobs on annual basis.