COMM 320 Final: COMM 212 Chapter 6 exam questions.rtf

• School: Concordia University
• Department: Commerce
• Course: COMM 320
• Professor: John Aylen

Document Summary

Ref: p. 110: spencer has been asked to find out what features his customers consider most important when searching manually. searching electronically. purchasing a car. Probably the most useful way to research this information would be by a b c d investigating primary sources. experimenting scientifically. Ref: p. 110: select the statement that most accurately describes brainstorming. The goal of a brainstorming session is quality, not quantity. Critique and evaluate each idea as it is presented during a brainstorming session. To encourage the maximum number of ideas, avoid defining the problem at the beginning of a brainstorming session. A brainstorming session should be kept short and have an established time limit. a b c d a b c d a b c d. Ref: p. 111: formal research methods include setting up an experiment. searching through previous correspondence. developing a cluster diagram. brainstorming. Ref: p. 111 a b c d a b c d.