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[FAS 353] - Midterm Exam Guide - Everything you need to know! (46 pages long)


Department
FASH
Course Code
FAS 353
Professor
Bruce Sinclair
Study Guide
Midterm

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Humber College
FAS 353
MIDTERM EXAM
STUDY GUIDE

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Brand Product Development
Beyond Design
* note, processes are great to put on exams. What is X and list the steps. (longer
answer questions)
Week 1 January 9, 2017
Chapter 1- The Role of Product Development in the Apparel Supply Chain
Product Development
The strategic, creative, technical, production, and distribution planning of
goods having a perceived value for a well-defined consumer group; these
goods are designed to reach the marketplace when the group is ready to buy
Most important part is to maximize profit.
E.g.- Zara, Lululemon, Nike all companies that are product development.
Licensing agreements
- Eyewear: l’exotica, safilo
o designs eye glasses
o sends designs to designers, agreement configured
o designer gets royalties for the glasses sold with their name on it
History
- Linear apparel product supply chain
o Roles of each industry segment is distinct, each with its own product
and customer
- Retail product development supply chain seeks to bypass the profit center
of wholesale brand apparel manufacturers and procure exclusive product at
a more competitive price
Historical Perspective
Prior to 1960
Family owned factories
Craft approach to manufacturing
Two seasons per year (spring/summer and fall/winter)
Minimal variety of raw materials
Style changes slow to develop
Garments were produced to stock
- Denim is a re-order, allows to carry minimal inventory but
never fall into an out of stock situation
- UGGS run on re-order
- Makeup & Cosmetics re-order
- Costume Jewelry (Pandora or cheaper)
1960s and 1970s
Family companies slowly replaced by large corporations
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Focus on improving production efficiency
Adoption of industrial engineering principles
Companies began to merge
Shift from entrepreneurial generalist structure to specialist
structure
1980s
Contemporary fashions
Brand concepts and private labeling *
Overseas manufacturing
Problems with this today:
- Communication barriers time zones
- Pollution
- Poor working conditions
1990s
Microfibers and Activewear
Market segmentation
Shrinking target markets and market segmentation
21st Century
Fashion assortments
Mega apparel companies: Great retail consolidation
Speed to Market
Increased offerings
Successful Apparel Companies
Determine what the consumers want
Get products to them when they want them
Deliver standard of quality
Provide products at competitive prices while maintaining company profits
- Apple (branding)
- Zara (fast fashion, cheap costs, revolutionary supply chain)
- Amazon
- Sears and A&F (doing bad- loosing sight of what they are there to do)
Apparel Merchandising
- Based on the needs of a target market
o Develop product lines
o Get products made (sourcing)
o Deliver product line on time, at an acceptable level of quality, at
a competitive price
Apparel Supply Chain Structure Today
- More complex and flexible than the linear model
find more resources at oneclass.com
find more resources at oneclass.com
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