MGCR 352 Final: Chapter 7 Review

• School: McGill University
• Department: Management Core
• Course: MGCR 352
• Professor: Hamid Etmad

Document Summary

Canada is a small market not enough. Developing and less developed countries are largely untapped and growing. Rising globalization, lowered protectionism, and technology trends are making the world a fair game for everyone. Political-legal environment do any legal restrictions complicate entering the. Customization : adjusting marketing mixes according to cultural, regional, and national differences. Standardization: the development of marketing strategies that treat the entire world (or its major regions) as a single entity. Includes standardization of products, promotion campaigns, prices, and distribution channels. Producing goods in one country and selling them to another country. Offering the right to a trademark, patent, or other similarly valued items of intellectual property in return for a fee. Agreements between two or more firms to invest together to create a local business, sharing ownership, control, and profits of the new company. A firm invests in and owns a foreign subsidiary or division. Less affected fluctuations in the exchange rates.