MGCR 352 Study Guide - Final Guide: Laundry Detergent, Contribution Margin, Market Segmentation
17 Nov 2016
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Customer relationships are so important because if you know then. : people with desire and ability to want the specific product. : companies, sellers, government agencies, non-for profit organizations (mcgill), individuals (ex: marketing yourself at an interview). Anyone that wants to get information out/ make ppl do certain things. Who buys and/ or uses what is marketed: people, consumers, other organizations, Consumer wants needs shaped by culture, knowledge and personality. Effective marketing converts needs into wants, and then satisfies these wants. Ex: i am hungry= need, but i want pizza = want. Therefore as a marketer you need to influence customers to always need your partiuclar pizza. How to discover: look carefully at potential customers, scrutinize consumers carefully. Potential consumers: the marker information about needs discover consumer needs. How to satisfy: identify target markets, develop marketing program, controllable marketing mix factors (4 p"s, uncontrollable environment factors.
