PSYC 215 Final: Chapter 9.pdf
18 Jan 2015
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Social influence: the many ways that people affect one another, including changes in attitudes, beliefs, feelings, and behavior that result from the comments, actions, or even the mere presence of others. Types of social influences: conformity: changing one"s behavior or beliefs in response to explicit or implicit pressure (whether real or imagined) from others. Implicit: wearing skinny instead of elephant pants because other people are doing so. Explicit: encourage one another to smoke cigarettes: compliance: responding favorably to an explicit request by another person. Comes from people with some power over you. Not as nuanced or sophisticated: obedience: in an unequal power relationship, submitting to the demands of the more power person. More powerful person issues a command rather than a request. Ourselves: we don"t have to consider every possible action. Others: conforming eliminates potential conflict and makes human interaction so much smoother. The tendency to conform is generally beneficial:
