[CMST 1A03] - Final Exam Guide - Comprehensive Notes fot the exam (82 pages long!)

• School: McMaster University
• Department: Communication Studies
• Course: CMST 1A03
• Professor: Dilyana Mincheva

Document Summary

Traditional media, new media and social media are all forms of mass communication. The study of mass communication is chiefly concerned with how the content of mass communication persuades or otherwise affects the behavior, attitude, opinion, or emotion of the person or people receiving the information. Collaborative culture: young people work together to disseminate news, ideas and creative works: informal membership; Members feel some degree of social connection; Six big companies through cross-ownership control the majority of entertainment outlets in the us market: comcast, the walt disney company, 21st century fox, time warner, cbs corporation, viacom. Digital divide commonly refers to the ability to access to information and communication technologies (icts) Early adopters will continue to improve upon earlier gains in ict knowledge, while late adopters will feel challenged by their lack of skills. In other words, the rich get richer, and the poor remain poor or even become poorer (min, 2010, p. 24).