CMST 2C03 Study Guide - Midterm Guide: Signify, Change Impact Analysis, Michelle Obama

• School: McMaster University
• Department: Communication Studies
• Course: CMST 2C03
• Professor: Philip Rose

Document Summary

Technologies that communicate messages to audiences globally. Media are not objects, but means of communication. Objects exist in our immediate environment, media mediate messages to these objects. Medium is the historic sense of media. Second sense of media is the technical sense (print, audio, visual, digital) Third etymological sense of media is the capitalist sense (commercial advertising. Media is importantly defined in their social, political, and cultural senses, how media are perceived by us. No interaction among those co-present can take place (television, film) Intervening agency, someone between an object (message being sent) and a subject (receiver of the message) Media is a plural form that literally means (cid:834)mediums(cid:835) (media can not be bracketed under a single entity) Anything that mediates *in our presence* (most useful definition) Physical apparatus put to use (a brain is a medium of the mind) Systematic and sophisticated way of thinking, more depth/breadth (break routine), asks intelligent questions.