CMST 2PR3 Study Guide - Final Guide: Reputation Management, News Style, Listicle

• School: McMaster University
• Department: Communication Studies
• Course: CMST 2PR3
• Professor: Sylvie Plantes

Document Summary

Listicle: an online article presented in the format of a numbered or bulleted list. Clickbait: promotional or sensational internet content designed primarily to entice users to visit another website. 5 reasons to write well in pr: relationships, the best writers have a good sense of who their readers are. Whether it be one way or 2-way communication, the writer needs to understand its readers, listeners, etc. When you are writing for pr, you are writing to build and maintain relationships: influence and persuasion: Just because you engage in 2-way communication doesn"t mean you can"t use influence and persuasion. The most influential in social media engage their publics. Instead of using megaphones, they interact with their readers which helps them write in ways that earn them respect and cred: goals and objectives: It takes clear writing to articulate your goals and objectives as part of a public relations strategy.