CMST 2PR3 Study Guide - Final Guide: Swot Analysis, Pest Analysis, Content Analysis

• School: McMaster University
• Department: Communication Studies
• Course: CMST 2PR3
• Professor: Terry Flynn

Document Summary

Cmst 2pr3 chapter 5-research: 1st element of communications plan: situation, 2 types of. Captures the essence and the scope of proposal. Leads to a clear, concise problem, opportunity or combo of the two. When research comes at the beginning of the planning process, or during its implementation. When you"ve reached an end or stopping point in your campaign and you want to answer the question, "did it work" A systematic method for analyzing recorded information such as audio, video or text. Latent: people who are affected by a problem or issue but don"t realize it. Aware: people who recognize that they are affected by a problem or issue in their environment. Active: people who behave and communicate actively in response to a problem or issue. Informal: research conducted without clear rules or procedures, makes findings difficult to replicate or compare to other research situations. Formal: clear rules and procedures for collection and analysis of info.