CMST 2PR3 Study Guide - Final Guide: Code-Switching, Lesson Learned, News Style
1 Jul 2019
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Cmst 2pr3 chapter 9: 3 essentials of storytelling and what to include (5) Detail: 3 key types of writing in pr, media writing, business writing, promotional writing, 5 reasons to write well in pr, relationships. Must have a good sense of your public. Adapt your writing style to your public: influence and persuasion. Even if you are engaged in 2 way symmetrical communication doesn"t mean you can"t use. It"s the overall balance of your relationships that determines whether or not they are symmetrical: goals and objectives. It takes clear writing to articulate your goals and objectives. Write crisp and clear proposal and you"ll get the business. Write clear reports and you"ll demonstrate results: reputation management. Acting and communicating often in writing- to influence an organizations reputation as part of a process that includes planning, analyzing, feedback and evaluating. No matter if you write for controlled or uncontrolled media: impression management:
