CMST 3K03- Midterm Exam Guide - Comprehensive Notes for the exam ( 23 pages long!)
5 Oct 2017
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Audiences: viewer, spectator, reader, audience, all terms describe subjects of mass media. Hollywood begin production years before they arrive on a screen: ex: films, tv, pop. music, newspapers, video games, comic books. Audience: all media audio, tv media. User new or digital media (internet) Academic field and body that emerged to name and understand these diff audiences and their relationship to media. Beginnings coincided w first efforts by speakers to guess what listeners might understand about discourse: began with first speaking. Literary and philosophical criticism sought to make sense of how listeners and readers make sense of various kinds of oral and written comm (rhetoric and persuasion) When speakers try to understand listeners > short form. Incarnations w emergence of mass comm media and tech in late 19th and 20th centuries. Radio, cinema, tv and when others became more available. Literature had also often elicited such concerns from immemorial platos diatribe against the republic.
