CMST 2A03 Study Guide - Quiz Guide: Uptodate, Systematic Sampling, Content Analysis
16 Apr 2017
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3 areas that are differentiated by the amount of control you have over the research situation and the number of people you are observing: 1: focus groups (less expensive but less in-depth, participant observation (least used in pr, costly but very useful) Interview schedule: in-depth interviews are conducted via an interview schedule with few close-ended questions prepared and the 2 types of questions are, funnel, topical. Introductory statement: discussion guides usually consist of: 1: 10 questions divided into 4 types: a, key (concentrate on what the focus group is exploring, probe (moderator"s prepared questions, transition (provide a break and transition between introductory and key questions) Participant selection and recruitment: random sampling all participants in a population have an equal chance of being chosen but this doesn"t mean that potential participants will show up; when random sampling the rule of. 10 is employed: for every participant you need contact 10.
