CMST 2PR3- Final Exam Guide - Comprehensive Notes for the exam ( 167 pages long!)

• School: McMaster University
• Department: Communication Studies
• Course: CMST 2PR3
• Professor: Terry Flynn

Document Summary

Assignments/participation in tutorial: interesting, persuasive and effectively written, reflect, think and listen. Lou cahill, pr pioneer: ran a company of oeb international . 2: he was one of those people who were trying to do public relations for people in niagara, involved in professionalizing itself. Brazil pr is licensed; we don"t have to do that in canada (14/09/17) Internal and external: know how to differentiate between the two. 3: might be an employee, but kids might also go to mcmaster, therefore, needs the professor message, and the parent message. 4: how to manage people, what happens if you are given interns to work with. Be authentic: real, open and authentic, the public is looking for organizations to be, they don"t want to be sold to, they want to enter into a partnership. Listening/feedback: this is how you measure the success of job.