COMMERCE 1E03 Final: Chapter 14 part 1
11 Apr 2017
School
Department
Course
Professor
Document Summary
Marketing is a set of business practices designed to plan for and present an organization"s products or services in ways that build effective customer relationships. The future of marketing is doing everything you can to help the buyer buy. The easier the marketer makes the purchase decision process, the more that marketer will sell. Production era- produce as much as you can because there is a limitless market for it. This philosophy was logical and profitable, as demand exceeds supply. Sales era- by the 1920"s businesses had developed mass production techniques and production capacity often exceeded the immediate market demand. Marketing concept era- recognized that they need to be more responsive to customers if they wanted to get their business. Continuously collecting info about customers need and competitor"s capabilities. Using the information to create value, ensure customer satisfaction and develop customer relationships. Customer-relationship management (crm) is the process of building long-term relationships with customer by delivering customer value and satisfaction.
