COMMERCE 2AB3 Final: ch12tif
27 Nov 2018
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True/false: companies must always examine pricing decisions through the eyes of their customers, relevant costs for pricing decisions include manufacturing costs, but not costs from. Relevant costs for pricing decisions include costs from all value-chain functions, from. Difficulty: 2: cost information only helps the company decide how many units to produce. In markets with little or no competition, the key factor affecting price is costs, not customers" willingness to pay or competitors. In markets with little or no competition, the key factor affecting price is the customers" willingness to pay, not costs or competitors. Difficulty: 2: when prices are set in a competitive marketplace, product costs are the most important influence on pricing decisions. When prices are set in a competitive marketplace, companies have no control over setting prices and must accept the price determined by the market. Short-run pricing decisions include adjusting product mix in a competitive environment.
