COMMERCE 2KA3 Study Guide - Midterm Guide: Product Differentiation, Cost Leadership, Customer Relationship Management
19 Jun 2015
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Semi-structured: operational management = tps, ers,etc. Simply provding information in terms of graphs, etc. to help with making decisions. Usually work on top of the erp system to: importance of understanding needs of customers, input through put output. The through puts are the complementary assets: structure of the organization and their processes. Idea of information systems flattening organizations: middle management being replaced by i. s, knowledge workers created. Looking at the competitive forces and how information systems can help here: different information system strategies for dealing with competitive forces: Strengthen customer and supplier intimacy: looking at the value chain and value additions. 2 functions here: support, just to make sure that primary processes are done correctly, primary functions. Pull = customer makes order then you supply. Push = you supply try to get customer to buy: value web of supply chain, customer relationship management (crm system, trying to integrate business functions to better serve customers, e-commerce, growth, 4 aspects.
