COMMERCE 2MA3 Study Guide - Final Guide: World Trade Organization, Free Trade Area Of The Americas, North American Free Trade Agreement
17 Jan 2014
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What does this illustrate about succeeding in a foreign market: marketers must look for alternative distribution channels, marketers must partner with a local marketing firm, marketer must adapt a product to local preferences and culture, marketers must maintain the exact product characteristics that were successful, what type of advertising is advil using when it advertises that it contains more pain reliever than tylenol, comparative, cooperative, advocacy, institutional, what is likely to be a primary component of a firm"s promotional mix when consumers are geographically concentrated, advertising, publicity, public relations, personal selling, what has the role of a sales representative in the promotion process been changed to from that of persuader, consultant and problem solver, process designer, technician and expert on product repair, close friend and confidant, demand for foreign product in asia is declining, reducing the importance of global trade in those countries (f)
