COMMERCE 2MA3 Study Guide - Midterm Guide: Mothers Against Drunk Driving, Marketing Mix, Green Marketing
1 May 2016
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Environmental scanning: collecting external marketing environment information to identify and interpret potential trends. Environmental management: attainment of organizational objectives by predicting and influencing the external environments. Strategic alliance: partnership when companies combine resources to create competitive advantages. Elements of the marketing mix within an environmental framework. Time-based competition: strategy of developing and distributing goods more quickly than competitors. Competition act: comprehensive legislation administered by industry canada and designed to help both consumers and businesses by promoting a healthy competitive environment. Laws roughly categorized in three marketing areas: pricing promotion distribution. Provincial laws generally focused on protection of buyers and sellers with respect to direct sales contracts; commonly called consumer protection act or direct sellers act. Consumer interest organizations; people for the ethical treatment of animals. Other groups attempt to advance the rights of minorities, senior citizens, and other causes; madd. Self-regulatory groups set guidelines for responsible business conduct; advertising standards canada.
