COMMERCE 3MC3 Study Guide - Midterm Guide: Byrsonima Crassifolia
Document Summary
Dean graduated with a degree in electronic engineering from uot in late 1950s. In 1988, dean and his partner had some serious con ict and left the business with small amount of capital. Early 1990s, sold 50% of cimatec to venture capitalists. 1991, met mclennan, who was 55 and worked as accountant. Mclennan was worked for guy importing battery boosting system from korea, and they stop making this product. Mclennan covers marketing, dean covers nance and production. Existing product cannot detect frozen battery, occur 0. 1%. Goof proof comes with electrical device to determine if its a dead battery. Pro t of , cost, sold for . With new case, costs increase to , selling for each. Promotion - calling caa"s regional o ces across canada and talked to various government agencies. Attended a road service industry show. (sold 16 units at the show). sold 15 units in another show in waterloo.