PSYCH 2C03 Study Guide - Final Guide: David Buss, Tranquilizer, Attitude Change
SELF AND SELF-ESTEEM
Social Cognition
-Schemas
oAccessibility & Priming
oSchemas & eating
oSelf-fulfilling prophecy
Rosenthal & Jacobson (1968) – teachers and student IQ
-Embodied Cognition – Cleanliness and morality experiment
-Heuristics
oAvailability
Shwarz (1991) – 6 vs. 12 assertive acts and assertiveness
oRepresentative
-Cultural Differences – analytic vs. Holistic thinking (info-rich)
-Overconfidence barrier
Rosenberg’s SE scale
- If SE is high
oOn the whole I am satisfied with myself
oI feel that I have a number of good qualities
oI am able to do things as well as most other people
oI take a positive attitude toward myself
- If SE is low
- At times I think I am no good at all
- I feel I do not have much to be proud of
- I certainly feel useless at times
- All in all I am inclined to feel that I am a failure
The Cross-culture self
- Individualist self – priority to own goals
oSeveral different groups revolving around the self; self-sufficient
- Collectivist self – priority in terms of relationships with others/group goals
oDifferent groups/aspects of lives interconnected with our self
William James (1842-1910)
-First self “Me” and second self “I” self concept and self awareness
Gallup (1977) – mirrors and chimps – self-recognition at around 2 years old
Self-schemas, Self-reference effect (information to themselves), self-concept clarity
Self-Awareness Theory – focus, evaluate, compare
-Moskalenko & Heine 2003 – failure feedback – escape awareness via video
-Baumeister 1991 – escaping self-awareness through religion
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Self-perception theory – when attitudes are ambiguous, we infer via our behaviour
-Intrinsic vs. extrinsic motivation
-Overjustification effect
Self Esteem evidence
- Most people have high SE
- Small correlation between SE and actual success; Large correlations between
SE self-perceived success
- Most people engage in cognitive biases to enhance/maintain SE
oSelf-serving attributional bias – credit self; blame others
oUnrealistic Positive self views (positivity bias) – too great
oUnrealistic Optimism – bad things won’t happen, I’m not bad
oIllusory control over good events
Langer Lottery ticket experiment
IV: choice of ticket vs. no choice
DV: sell-back price
o“We ran out of tickets, sorry; name your price
and I’ll buy it”
No choice: sold $2 for a $1 ticket
Choice: sold $8 for a $1 ticket (mine is lucky)
- Most people will do whatever it takes to maintain SE
oAssociating with success of others to boost SE
oDissociate from people whose failures harm SE
oCialdini – Arizona State University Football study
Really hard quiz
IV: SE false feedback on hard quiz (success vs. failure vs. no
feedback)
Asked, “How did the football team do?”
DV: % of subjects using “we” when describing win/loss
Success on quiz:
20% said “we won”
20% said “we lost”
Control
10% said “we lost”
No difference in “we won” (20%)
Failure
45% said “we won” (association boost)
5% said “we lost” (dissociation protection)
oUpward vs. Downward social comparison
Tesser’s Two-factor Self-esteem maintenance model
- Importance of task to self (high vs. low relevance)
- Closeness of relationship to person you compare (close vs. distant)
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High Relevance Low Relevance
Distant relationship BASK Don’t care
Close relationship COMPARE BASK
Berglas & Jones (1978)
- IV: Test difficulty (easy vs. hard)
- All given false feedback that they did really well; then take drug
- DV: % of choosing disruptive drug
oEasy test = 10% took disruptive drug
oHard test = 55% took disruptive drug
- Men showed significantly larger pattern where they would choose disruptive
more than women – higher self-esteem than women
Social Comparison Theory
-Lockwood & Kunda (1999) – superstar comparison
-Self-discrepancy theory – real vs. ideal
Self-enhancement vs. Self-effacement (collectivist cultures)
ATTRIBUTION THEORY
Nonverbal communication
-Facial expressions, encode and decode
oBecker et al. (2007) angry & happy vs. males & females
oPaul Ekman’s universal emotions: ASDFSH & CEGASP
oMasuda et al. (2008) – Japanese vs. American eye movements
oAffect blend – registering emotions
-Cultural communication: display rules (collectivist) & Emblems (gestures)
Implicit Personality Theory – pretty people good people
-Dion & Dion (1987) – pretty people = pretty future
-Dion, Pak & Dion (1987) – cultural difference at U of T
-Hoffman Lau & Johnson (1986) – Chinese vs. English impressions (artistic vs.
shi gu personality)
Fundamental Attribution Error (FAE)
- Tendency to attribute disposition to others over situation
- Affects impression formation, interpreting others’ knowledge, interpreting
essays
- Jones & Harris (1967) – Interpreting Essay written by “Fred”
(Correspondence Bias)
oIV: Conditions under Fred wrote essay
Free choice vs. no choice
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Document Summary
Schemas: accessibility & priming, schemas & eating, self-fulfilling prophecy. Rosenthal & jacobson (1968) teachers and student iq. Shwarz (1991) 6 vs. 12 assertive acts and assertiveness: representative. Cultural differences analytic vs. holistic thinking (info-rich) At times i think i am no good at all. All in all i am inclined to feel that i am a failure. I feel i do not have much to be proud of. Individualist self priority to own goals: several different groups revolving around the self; self-sufficient. Collectivist self priority in terms of relationships with others/group goals: different groups/aspects of lives interconnected with our self. First self me and second self i self concept and self awareness. Gallup (1977) mirrors and chimps self-recognition at around 2 years old. Self-schemas, self-reference effect (information to themselves), self-concept clarity. Moskalenko & heine 2003 failure feedback escape awareness via video. Baumeister 1991 escaping self-awareness through religion. Self-perception theory when attitudes are ambiguous, we infer via our behaviour.