PSYCH 3CB3- Final Exam Guide - Comprehensive Notes for the exam ( 41 pages long!)
30 Nov 2017
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Slideshow: attitude change: the yale program: bega(cid:374) i(cid:374) the (cid:1005)(cid:1013)4(cid:1004)"s (cid:449)ith (cid:272)o(cid:374)(cid:272)er(cid:374)s fro(cid:373) the propaga(cid:374)da (cid:272)o(cid:373)i(cid:374)g out of ger(cid:373)a(cid:374)(cid:455) a(cid:374)d. Message variables: negative vs positive information, fear appeals, how effective is it to make people change their behaviours bc of fear, argument quality and quantity. Is the argument a good one: one- vs two-sided messages, message-attitude discrepancy, difference b/w what your attitude currently is and where the message thinks you ought to be. If we have an ambivalent attitude, it"s the negative info that has the greater impact about what we do with that ambivalent info: tend to be more attentive to negative info if the arguments are difficult and long. Chapter 1: what are attitudes and how are they measured. An attitude is an evaluative judgment about a stimulus object. Evaluation is the predominant aspect of the attitude concept. Evaluative judgment about an object: our relevant thoughts, feelings, and past experiences get rolled up into a single evaluate summary.
