PSYCH 3CB3 Study Guide - Comprehensive Final Exam Guide - Persuasion, Memory, Ingroups And Outgroups
20 Nov 2018
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Concepts related to attitude: convictions, desires, hopes, judgments, opinions, sentiments. Explicit measures: steps in answering: decode and understand the question, retrieve relevant information about the attitude object, fit response to alternatives provided, edit or censor response (modify to seem politically correct or to please researcher) Lecture 3 structure and qualities of attitudes. Consequences of accessibility: highly accessible attitudes more stable over time (hardly change, highly accessible attitudes more resistant to persuasion, highly accessible attitudes more consistent with behaviour. Genetic bases of attitudes: high heritability for some attitudes, death penalty, importance of religion, divorce, censorship, political attitudes, low heritability for others, degree of patriotism, literal truth of bible, coeducation. Bases of source influence: not relevant to attitude change, outcome control (reward and punishment, employers solicit campaign contributions from employees. Instructors influence essay positions: coercion, use of threat of force (false confessions, stockholm syndrome, legitimate authority, government or employer makes demands that must be met, relevant to attitude change, expertise:
