SOCSCI 2MR3 Study Guide - Midterm Guide: Likert Scale, Social Media Marketing, Scotiabank
12 Apr 2017
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Process of planning and managing goods, services, and ideas to meet consumer needs. Identifying customer needs vs providing customer needs. Production orientation: focused on product being produced, getting people to buy in volume. Sales orientation: how they sell the product. Marketing concept: trying to meet needs of consumer while meeting organization goals. Marketing orientation: researching to determine needs of consumers. Relationship marketing: bond between corporation and consumer, interactive/two-way communication. Customer relationship marketing: more explicitly about the consumer. Corporate social responsibility (csr): relationship with community, how they look to consumer. Digital marketing: anything to do with online environment. Presenting info, updating info, taking feedback from technology. Posting online events, facebook live, twitter feeds. Something you push that your team created as content for something else. Ex. a blog, anything other than hard news in paper. Voice of company but endorsed by a third person. Mobile marketing: anything carried with you everywhere. Social media marketing: ads after google search, sponsored ads.
