PSYC 342 Study Guide - Final Guide: John Zaller, Deindividuation, Push Poll
2 Jun 2016
School
Department
Course
Professor
Document Summary
The principle that people are more likely to comply with requests made by a person of high prestige and/or authority. Authority figures may be perceived as providing particularly accurate information. Factors influencing authority and compliance: professional status, organizational affiliation, clothing. Wilson (1968) told students that a speaker was a student, lecturer, or professor; later estimates of height were 2 inches higher in the professor condition than in student condition. Estimates of politicians heights higher after winning elections than before winning (higham and carment, 1992) Peters and ceci (1982) resubmitted previously published articles from prestigious institutions with a new low status affiliation (tri-valley center for huma potential): 8/9 rejected. Advertising campaigns often stress expertise of the manufacturer (stress amount of time business has made product, actors portraying doctors or scientists) 3. 5 times as many people followed a jaywalker into traffic wearing a business suit than someone wearing causal clothes (lefkowitz et al.
