BLG 143 Study Guide - Final Guide: Bank Statement, Descriptive Statistics, Accounts Payable

• School: Ryerson University
• Department: Biology
• Course: BLG 143
• Professor: Jenna Marshals

Document Summary

Adapt communication to the cultural and social differences among clients. Participants should explain that communication is the process of exchanging messages between a sender and a receiver. They should identify that one must be an effective communicator, in terms of both sending and receiving messages, to be successful in adapting communication to the cultural and social differences among clients. Participants should identify that cultural and social differences occur among clients and the most successful way to adapt their communication to these differences is to ask questions, observe and listen for feedback. They should watch for non-verbal feedback and respond appropriately when given. They must alter their sales approach, as they should for all clients (no two clients are the same and the same sales approach will not work on everybody). Adaptability, thinking on their feet, creativity and responding to feedback are all tools that they should employ when communicating with clients.