BLG 143 Study Guide - Final Guide: Perpetual Inventory, Loyalty Marketing, Online Banking
16 Dec 2017
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E-tailing makes it easier for the customer to shop from home at their convenience. Successful e-tailing requires clean, organized and informative websites. The technology must be easy to use and the websites must maintain the image the business is trying to portray. Since e-tailing customers do not have the opportunity to talk to customer service personnel, the website must provide them with the information they require. Successful e-tailing can allow stores to use their store space more effectively. Fewer products could be kept in the selling area and if the website becomes popular, less sales personnel will be required in the store. 2 offer additional incentives aside from current product / service set up long term contract to close the deal. Presenter should discuss the benefits of the product / service. Discus the current economies effects on the sector. Personal selling a process of helping and persuading one or more prospects to purchase a good or service (ex.
