[BSM 100] - Midterm Exam Guide - Everything you need to know! (19 pages long)

• School: Ryerson University
• Department: Business Essentials
• Course: BSM 100
• Professor: Ranjita Singh

Document Summary

How do you know which investors will invest: Who you know is important (friends, familyonline) Not just about funding - you can get advice and feedback. Gives you finance as well as expertise. Understanding business environment - why is it diff to understand. Source of income, helps economy (hiring, chain effect) Amazon guy - worked at bank, uni networked. Google - able to branch out into new projects. Martha stewart - used household stuff and made a living. Where does change come from: technology: Problems are found and ways to solve them. Solutions found in one industry can be used in another. Consumers are changing, they are the source of change. Cultural needs, differences to appeal to different market. New geographical area - going beyond the area. Government forcing you to change something: unforeseen changes. Look at source of information to look at legitness: employees. Employees, they have their own creative aspects/innovation that can enhance the org as a whole.