ECN 104 Study Guide - Midterm Guide: Marginal Utility, Economic Surplus, Price Ceiling

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Individual choice: decision by an individual of what to do, which necessarily involves a decision of what not to do: choices are necessary because resources are scarce, resource: anything that can be used in production of something else. Land, labour, capital, human capital: the available resources isn"t large enough to satisfy all productive uses, oil, intelligence, time. If a resource is not scarce, it is not an economic issue: the true cost of an item is its opportunity cost, opportunity cost: what you must give up in order to get it. If i decide to go to a class for an hour, my opportunity cost is what i could have done with the time. Price of gasoline rises people buy more fuel-efficient cars. Price of good a rises, people purchase less of the good: enough people respond to economic incentives that markets adjust to equilibrium.

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