ECN 104 Study Guide - Final Guide: Average Variable Cost, Marginal Revenue, Marginal Cost

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Price-taking producer: a producer whose actions have no effect on the market price of the good or service it sells. Price-taking consumer: a consumer whose actions have no effect on the market price of the good or service he or she buys. Perfectly competitive market: a market in which all participants are price-takers. Perfectly competitive industry: an industry in which all producers are price-takers. Market share: the fraction of the total industry output accounted for by a given producer"s output. Standardized product: output of different producers regarded by consumers as the same good; also referred to as a commodity. Commodity: output of different producers regarded by consumers as the same good; also referred to as a standardized product. Free entry and exit: describes an industry that potential producers can easily enter or current producers can leave. Marginal revenue: the change in total revenue generated by an additional unit of output.

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