EID 100 Study Guide - Final Guide: Competitive Intelligence, Google Glass, Web Analytics

• School: Ryerson University
• Department: Digital Entrepreneurship
• Course: EID 100
• Professor: Guy Hoskins

Document Summary

Design thinking : what is it? places human needs at the centre of the process combines empathy, rationality & creativity. Video: experimentation, trail and error, start over if it doesn"t work: if your only thinking, your not doing. Create design statement : [user] needs to [user"s need] because [surprising insight] Test, test, test!! (e. g. use amazon mechanical turk artificial artificial intelligence) Video: meaningful design story (samsung galaxy s3) Wireframe" your site (mockingbird. com makes wire frames easily) Help you reach a broader audience / provide valuable data. Do one thing: do it very very well. Make it sticky (and they will stick) Make it free & monetize within the app. Forms: memes / gifs / selfies / worldies". 3 types of sign: icon / index / symbol. Every sign comprised of 3 elements: signifier / signified / referent. Meaning attached at 2 levels: connotative & denotative. Programming = explaining to your computer what you want it to do for you.