FSN 132 : Chapter 3 intor.docx

• School: Ryerson University
• Department: Fashion
• Course: FSN 132
• Professor: Joanne Mc Neish

Document Summary

Downward-flow theory: the theory of fashion adaptation, which maintains that to be identified as a true fashion, a style must first be adopted by people at the top of the social pyramid. The style then gradually wins acceptance at progressively lower social levels. Fashion influential: a person whose advice is sought by associates. A fashion influential adoption of a new style gives it prestige among a group. Fashion innovator: a person first to try out a new style. Horizontal-flow theory: the theory of fashion adoption that holds that fashions move horizontally between groups on similar social levels rather than vertically from one level to another. Prophetic style: particularly interesting new styles that are still in the introductory phases of their fashion cycles.