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5____

10 Pages
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Department
Global Management Studies
Course Code
GMS 200
Professor
Shavin Malhotra

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Lecture 5
Time: A culture thing
Does it change from one culture to another some culture val time than others
Time is money = US
Jap culture vs. Western culture
those who rush arrive first at the grave spain
the clock did not invent man Nigeria
b4 the time, it is not yet the time; after the time,
Time is standard but looked at diff
Europe later you are = more imp
Global mindset many ppl assert that cultures around the world converging 
impact how org work
oPpl are same everywhere ppl travel
oThey wear jeans and European designer fashion -> make same product and
sell aross couintrys
oTime lag wats acceptable in America and Europe
oNo matter where you are there are still differene
oMay make local ppl hold down on to their cultures more
oPepsi example marketing it in other countries not acceptable in other
cultures (catch phrases)
oAds are different (localized) but same product (standardized)
oCoke (ex) tastes different in diff countries pesticides high in europe
oMcdonalds has specialized food halal meat
oParmasuticles differ in diff cultures
oPpl eat at mcdonalds,talk on nokia phones
www.notesolution.com
oMcdonalds adapted to culture, and religion, taste, and different region,
countries
oHigh prepimum items high end scotch wiskey, and swiss watches 
usually standardized
oMiddle class/ low class usually not standardised
We hear countries becoming more standardized but were also becoming more
adapting Hong knond becoming westernised and us becoming easternized
Hofstedes culture dimestions
How do we mesausre cul;ture
Have variables that measure cultures help promote products
Find measures that help compare cultures across diff countries
Ran survey in 40 diff countries in IBM offices took 10 years
Landmark study
Found 5 factors to distinguish and compare diff cultures
oIndiv vs. Collectivism degree ppl prefer to act as indiv rather than
members of group
oHigh vs. Low power dist degree inequality ampong ppl which populations of
country considers normal = vice pres and low level engineer = high = has to
go through many levels to meet vice pres (put in request)
Canada has low paower dist walk in vice pres office
oMasculine vs. Feminine degree to tough val like assertiveness,competition
(assorciated w/ men) prevail over tender val like quality of life (associated w/
women)
How masculine/ feminine culture male/ female dominate culture
oUncertainty avoidance degree ppl in country structured over unstructured
Avoid any uncertainty Europe
Want to know wat is happening today,tomrw, want to be sure of every
element = high on avoiding uncertiainty
www.notesolution.com
More creativity, innovation = low uncertainty avoidance
oLong term vs. Short term orientation degree val oriented to future,
persistence prevail over val prientated toward immediate/shorter
Look for immediate results next quarter = short term
Saving for future, long term success long term
Culture and discision making process time vs.implementation time
US - spend little time on process and more on implementation decide broadly
what process, solve prob in implementation stage
Japan spend more time on process than implementation avoid any uncertainty
Audience reaction American spoke to jap through interpreter, American began by
telling a joke jap wouldnt understand but told audience to fake laugh atamerican
joke
Will north American concepts work well everywhere
Managment by obj (MBO) share obj w/ supervisions, let employee to make own obj
oCompare performace w/obj set by them
oMay not work in other countries but works in US
oSpain prefer supervisors make decisions for them = MBO not work in spain
oTaiwan prefer to have manager to assess group performance rather than
indiv = MBO not work
Stock equities in Japna
oHuge market potential allowing international countries to help sell stock
equities
oMost investors are long term deposits (2%)
oDoesnt have a huge market potential avoid any risks stock equity not
good option
oAmount of stock trading in Japan is 1/6
th b/c want to avoid risks
oMaj dont know wat a mutual fund is
www.notesolution.com

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Description
Lecture 5 Time: A culture thing Does it change from one culture to another some culture val time than others “Time is money” = US Jap culture vs. Western culture “those who rush arrive first at the grave” – spain “the clock did not invent man” – Nigeria “b4 the time, it is not yet the time; after the time, Time is standard but looked at diff Europe – later you are = more imp Global mindset – many ppl assert that cultures around the world conve rging impact how org work o Ppl are same everywhere – ppl travel o They wear jeans and European designer fashion -> make same product and sell aross couintry’s o Time lag wats acceptable in America and Europe o No matter where you are there are still differene o May make local ppl hold down on to their cultures more o Pepsi example – marketing it in other countri esnot acceptable in other cultures (catch phrases) o Ads are different (localized) but same product (standardized) o Coke (ex) tastes different in diff countrespesticides high in europe o Mcdonalds has specialized foo d halal meat o Parmasuticles differ in diff cultures o Ppl eat at mcdonalds,talk on nokia phones www.notesolution.com o Mcdonaldsadapted to culture, and religion, taste, and different region, countries o High prepimum items high end scotch wiskey, and swiss watc hes usually standardized o Middle class/ low clas usually not standardised We hear countries becoming more standardized but were also becoming more adaptingHong knond becoming westernised and us becoming easternized Hofstede’s culture dimestions How do we mesausre cul;ture Have variables that measure cultures help promote products Find measures that help compare cultures across diff countries Ran survey in 40 diff countries in IBM offs took 10 years Landmark study Found 5 factors to distinguish and compare diff cultures o Indiv vs. Collectivism degree ppl prefer to act as indiv rather than members of group o High vs. Low power dist degree inequality ampong ppl which populations of country considers normal = vice pres and low level engineer = high = has to go through many levels to meet vice pres (put in request) Canada has low paower dis t walk in vice pres office o Masculine vs. Feminine degree to tough val like assertiveness,competition (assorciated w/ men) prevail over tender val like quality of life (associated w/ women) How masculine/ feminine culture male/ female dominate culture o Uncertainty avoidance degree ppl in country structured over unstructured Avoid any uncertainty Europe Want to know wat is happening today,tomrw, want to be sure of every element = high on avoiding uncertiainty www.notesolution.com More creativity, innovation = low uncertainty avoidance o Long term vs. Short term orientatio n degree val oriented to future, persistence prevail over val prientated toward immediate/shorter Look for immediate results next quarter = short term Saving for future, long term successlong term Culture and discision making “process time” vs.”implementation time” US - spend little time on process and more on implementa tdnecide broadly what process, solve prob in implementation stage Japan – spend more time on process than implementa tioanvoid any uncertainty Audience reaction – American spoke to jap through interpreter, American began by telling a joke jap wouldn’t understand but told audience to fake laugh atamerican joke Will north American concepts work well everywhere Managment by obj (MBO) – share obj w/ supervisions, let employee to make own obj o Compare performace w/obj set by them o May not work in other countries but works in US o Spain prefer supervisors make decisions for them = MBO not work in spain o Taiwan prefer to have manager to assess group performance rather than indiv = MBO not work Stock equities in Japna o Huge market potentia l allowing international countries to help sell stock equities o Most investors are long term deposits (2%) o Doesn’t have a huge market poten tialavoid any risk stock equity not good option o Amount of stock trading in Japan is 1/6b/c want to avoid risks o Maj don’t know wat a mutual fund is www.notesolution.com o Most comp cutting back staff Multinational corps and forms of international business Form of international busiess Types of market entry strategies o Non-equity mode s doesn’t involve any investment in that country, exporting = simplestti,e up with distributer in another count,ry minimal risk • direct = actively involvedtnkes product to market place and sold todiff retailers in count, nd give knowledge of country exporting to • indirect = go to export commotion boa dodall distribution • new firms need to overcome fear about new markets • min international market and political risks • helps to obtain knowledge • learning curve = more knowledge = risk in international decrease risk licencing/ franchising agreemento= ffering firms know – how for other intangible assetto forign comp for a fee, royalty, and/or other type of payment • only sending trademarks or know-hows • Advantages o need for local market research is reduced o licence may support the product strongly in the new market • disadvantages o less control given to licencsy o put company’s image at risk www.notesolution.com o licesence become a new competitor to firm = if franchise decides to break ties and create a new comp o equity modes or direct investment strategiemake investment in that country joint ventures (JV) – “corp child” = new eitven birth and owned by 2/ more parent companies, equites invested by both comp • 3 possibliites o Minority owned(less than 50% equity) o 50/50 JV = both comp have equal rites, both must make
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