GCM 210 Study Guide - Winter 2019, Comprehensive Final Exam Notes - Paperboard, Test Cricket, Styrofoam

• School: Ryerson University
• Department: Graphic Communications
• Course: GCM 210
• Professor: Natalia Lumby

Document Summary

Introduction to consumer packaging midterm = chapters 1 - 4 (30% of course material) final exam = chapters 5 - 10 (70% of course material) Groups assigned in week 3 (groups of 4) Packaging: a coordinated system of preparing goods for transport, distribution, storage, retailing, and use. Two types of packaging: consumer packaging (main topic of this course, a package that will ultimately reach the consumer as a unit of sale from a merchandising outlet. Industrial packaging: a package for delivering goods from manufacturer to manufacturer, usually, but not always, contains goods or materials for further processing. **packaging industry is the 3rd largest industry in the world** Valued at billion in 2013 and billion in 2017. Why is packaging the 3rd largest industry? it is in every grocery store and includes every type of packaging (paper, plastic, etc: packaging is everywhere and on everything. Packaging can be a theatre, it can create a story - steve jobs.