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GCM 230 Study Guide - Final Guide: Typesetting, Serif, Cmyk Color Model

Graphic Communications
Course Code
GCM 230
Diana Brown
Study Guide

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GCM230 Exam Notes
December 9, 2019
90 Mins
60 MC
5 Questions from before Midterm
Rich Black = Black with any added colours (Not 100k) For Colour Type Big Not body (Convert
from RGB to CMYK all black become rich blacks.
Indesign Packaging it will make a folder containing a copy of your InDesign file, all the links
and fonts used, instructions to the printer, the PDF, and the IDML template file.
Different types of lists Bulleted and Numbered
Glyph Panels
Typographic arrangements
Measure, Widow, Orphan, River
Ellipsis, Period, Ligature, Diphthong
Word spacing & Alignment
Paragraph Styles
Typographic Colour
Heading, reading, kerning, wordspacing, type hierarchy,
Midterm Info
History and Type Classification
What is Typography? The art and technique of arranging type in order to make language
Type Classifications
- Serif Type
- Sans Serif Type
- Script Type
- Decorative Type

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- Stress
- Serifs
- Stroke
Serif (Bracketed more popular + softer)
Old Style
- Paper was hand made when type was developed
- Print tech was primitive
- Need thick strokes so ink transferred onto the paper
- Serif = Bracketed inks fill in serif area when pressed onto substrate
- Stroke = Generally uniform across. Thinner areas
- Smoother paper, better printing press, better inks available at time of development,
allowing for more detail in type
- Stress = more vertical
- Serif = sharper
- Stroke = contrast between thick and thin strokes high
- Stress = vertical
- Serifs = thin
- Stroke = High contrast really think and really thick
Slab Serif
- Industrialization occurs leading to marketing; many different fonts were designed to
stand out
- Stress = almost vertical
- Serif = Heavy, thick, no bracketing
- Stroke = Uniform
- Extremes of type were played with in order to draw attention
San Serif
- Originally people didn’t like these fonts and called them “Grotesque”
- Stress = None
- Serif = No Serif
- Stroke = Even
- Barbra Kruger used
- Paul Renner Designed 1927
- Volkswagen Lemon font
- Nazi’s cast out san serif font as first then adopted it later. Serifs looked too “Jewish”
- Commonly used on instructional information
- Uses shapes like circles, triangles and squares
Black Letter
- Type used for Gutenberg’s 42-line bible
- Mimicked hand writing for the time
- Letters all share same stroke essentially

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- Popular through the middle ages Renasant
- Heavy and dense letter forms, textured to the type
- Fun
- Not usable really
Type Anatomy & Terms
- Characters
- Uppercase
- Lowercase
- Small Caps
- Serifs (types)
- Stress
Small Caps
- Are capital letters but smaller, own design, own style
- Used commonly after a drop cap
Types of Serifs
- Bracketed
- Slab Serif (bracketed and unbracketed)
- Wedge Serif
- Hairline Serif
- Angle of Stress relates to the baseline
- Vertical stress is modern
- Slight angle is Transitional
- Concept Origin Nip Pen, depending on how it was held it created differing lines of
- The invisible line where the characters sit on the page
- Line that sits on top of lowercase letters (median) excludes high rise letters
- Size of your lowercase letters generally the larger the x-height is the easier to read the
type is
- Measured from baseline
- X-heights vary between typefaces at the same point size
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