GCM 230 Study Guide - Final Guide: Typesetting, Serif, Cmyk Color Model
16 Jan 2020
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Document Summary
Rich black = black with any added colours (not 100k) for colour type big not body (convert from rgb to cmyk all black become rich blacks. Indesign packaging it will make a folder containing a copy of your indesign file, all the links and fonts used, instructions to the printer, the pdf, and the idml template file. Different types of lists bulleted and numbered. The art and technique of arranging type in order to make language visible. Paper was hand made when type was developed. Need thick strokes so ink transferred onto the paper. Serif = bracketed inks fill in serif area when pressed onto substrate. Smoother paper, better printing press, better inks available at time of development, allowing for more detail in type. Stroke = contrast between thick and thin strokes high. Stroke = high contrast really think and really thick. Industrialization occurs leading to marketing; many different fonts were designed to stand out.
