GCM 230 Study Guide - Final Guide: Typography, Offset Printing, Visual Hierarchy

• School: Ryerson University
• Department: Graphic Communications
• Course: GCM 230
• Professor: Natalia Stepanova

Document Summary

Rhythm: speech, music, and dance use rhythm to express form over time, graphic designers use it to have duration and sequence, pattern has unbroken repetition, most designs punctuate with change and variety. Books have tonal variation but maintain overall structural unity: pattern is never broken. Scale: sometimes you know this in advanced, while other times you have to re- Scale is a verb: to scale is to change dimension of something, scaling can change the meaning and impact of an element, scaling can disproportionately change something and break it. Review: elements of a design: technology has created possibility for the addition of new elements of design, the stuff of design, physical elements, point, line, plane, space, texture, type, conditional, colour, value, size, volume. Cut and paste: the concept of digital cut and paste stems from collage, cubist popularized collage in the early 20th century, layers are simultaneous, overlapping components of an image or sequence.