GCM 720 Study Guide - Final Guide: Typography, Timesdaily, Production Schedule

• School: Ryerson University
• Department: Graphic Communications
• Course: GCM 720
• Professor: Christopher Smyth

Document Summary

Ratio itself is derived from the fibonacci sequence; naturally occurring sequence of numbers that exist in nature. Start with 0 and 1, add the last number of the sequence to the number that came before it to create the next number in the sequence: 0 1 1 2 3 5 8 13 21. Ancient mathematicians calculated the golden ratio, to better express the difference between any two successive numbers in sequence. Using 10pt font for the body text, multiple by the golden ratio for subhead text: 10 x 1. 618 = 16. 18 (16pt) Sub headline text is 20pt, divide by 1. 618 instead of multiplying: 20 / 1. 618 = 12. 36 (12pt) Imagine that the image space is divided into thirds both horizontally and vertically. Photography"s rule of thirds tells us to align our subject with one of the points where those lines cross.